Technological Convergence - is the tendency for different technological systems to evolve towards performing similar tasks. The use of digital technology in the film industry which enables people to do things that could not have done and seen just a few years earlier.
- digital cameras
- 3D
- special effects
- CGI
- soundtrack
- special effects
- directors/ producers/ writers
- casting
- location
- genre
- budget
Distribution - internet
- trailers
- high concept posters
- websites
- phone applications
- social networks
- games tie-in
- competitions
Exhibition - multiplexes
- digital projectors - £80.000
- Exchange - The unintended use of institution's media text (i.e a film) by other people who use the film or part of it to form new texts. What happens to film, etc. after the public get their hands on it using digital technology.
- you tube
- fan sites
- blog sites
Advantages.
- Exchange - free advertising
- Social Networking
Disadvantages.
- Young people are unwilling to pay because "they are rich at time and cash poor" - Pirate DVD's, TV Channels, Free download/online sites.
