20th Century Fox and Avatar

Twentieth Century Fox Film Corporation is one of the six major American film studios as of 2010. Located in the Century City area of Los Angeles, just west of Beverly Hills, the studio is a subsidiary of News Corporation, the media conglomerate owned by Rupert Murdoch.

20th Century Fox's "Avatar" (2009) cost around $250 million to make and another $170 million in distribution and promotional costs. Much of the production costs went in developing new technology (special digital cameras) and special effects. 20th Century Fox was only able to raise this cash because it was part of  a group of companies worth many Billions.

20th Century Fox's most popular movie franchises include Star Wars, Ice Age, Garfield, X-Men, Die Hard, Alien, Revenge of the Nerds, Planet of the Apes, Home Alone, Night at the Museum, Predator, Alvin and the Chipmunks, and The Chronicles of Narnia (which was previously distributed by Walt Disney Pictures).

Avatar is a 2009 American science fiction epic film written and directed by James Cameron and starring Sam Worthington, Zoe Saldana, Sigourney Weaver, Michelle Rodriguez and Stephen Lang. The film is set in the year 2154, when humans are mining a precious mineral called unobtanium on Pandora, a lush moon of a gas giant in the Alpha Centauri star system. 

Development on Avatar began in 1994, when Cameron wrote an 80-page scriptment for the film. Filming was supposed to take place after the completion of Cameron's 1997 film Titanic, for a planned release in 1999, but according to Cameron, the necessary technology was not yet available to achieve his vision of the film. Work on the language for the film's extraterrestrial beings began in summer 2005, and Cameron began developing the screenplay and fictional universe in early 2006.

Avatar was officially budgeted at US$237 million. Other estimates put the cost between $280 million and $310 million for production, and at $150 million for promotion. The film was released for traditional two-dimensional projectors, as well as in 3-D, using the RealD 3D, Dolby 3D, XpanD 3D and IMAX 3D formats, and also in 4-D. A 4-D film (sometimes written 4D film) is a marketing term that describes an entertainment presentation system combining a 3-D film with physical effects in the theatre, which occur in synchronization with the film. Because the physical effects are expensive to set up, 4-D films are usually presented only at special venues such as theme parks and amusement park. Some of the effects simulated in 4-D films include rain, wind, strobe lights, and vibration. The use of water sprays and air jets is also common. A 4-D film is not shown in a motion simulator, although some seats in 4-D venues vibrate or may move a few inches during the presentation. 

Web 1.0 and Web 2.0

Web 1.0 (1991-2003) is a retronym which refers to the state of the World Wide Web, and any website design style used before the advent of the Web 2.0 phenomenon. Web 1.0 began with the release of the WWW to the public in 1991, and is the general term that has been created to describe the Web before the "bursting of the Dot-com bubble" in 2001, which is seen by many as a turning point for the internet.

Since 2004, Web 2.0 has been the term used to describe the current age of the Internet.

It is easiest to formulate a sense of the term Web 1.0 when it is used in relation to the term Web 2.0, to compare the two and offer examples of each.

The term "Web 2.0" (2004–present) is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites,wikis, blogs, mashups, and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them. 

  Working Title Films is a British film production company, based in

London, England. The company was founded by Tim Bevan and Sarah Radclyffe in 1982. It produces feature films and some television productions. Eric Fellner and Bevan are the co-owners of the company now. 

  One of the films made by Working Title Films is “The Boat That Rocked” which is an comedy directed by Richard Curtis.  Curtis was Oscar nominated English screenwriter, music producer, actor and film director. It was a good choice for the company because it may decrease the budget cost as he may not only direct the movie but also has written a story. On the poster name of the director is in clear white color. working well with blue background, what makes it is easy to notice. Also it is next to the bold text, but it isn’t bold, what gives an idea that this is not what audience should focus eye on.

  The film's production cost exceeded £50 millions. In this amount of money they had to make sure that it will interest audience; by cast, soundtrack, director, producers and idea for the film.

  The official synopsis of the film before release stated that it tells the fictional story about a group of DJs in 1966 who are at odds with a traditionalist British government that prefers to broadcast jazz. It’s loosely based on Radio Caroline. However this was not the factual background, and the film itself contained no reference to the BBC's policy on jazz. As Richard Curtis explained on the Dave Cash show on BBC Radio Kent on 28 March 2009, this film is not intended to be a depiction of the real story of offshore broadcasting to the United Kingdom as it took place in 1966. 

  Cast is very important for a production because this is what makes audience 

more interest in movie. Cast in “The Boat That Rocked” was unknown for me but with further research I found out that the main characters, e.g. Philip Seymour Hoffman was Golden Awarded for best actor, with few other awards. 

In the main poster names of the stars are very small and in the same color as the background but in different tone (blue). It may suggest that stars are not very famous.

 

 Soundtrack is also very important for a movie; in “The Boat That Rocked” soundtrack features songs from The Turtles, Jimi Hendrix, Duffy, The Kinks, Boxs Tops, The Beach Boys, Dusty Springfield- and features almost entirely well known sixties hits, despite the fact Pirate Radio was best known for giving steady airplay to lesser known acts. Because of the plot of film, using famous and well known songs is very important, this has a big impact on the audience. As the soundtrack is quite famous for audience it means this may cost more for film production; One well known song costs about £10.000 to be used for the movie with agreement of the author. The soundtrack features 32 songs on two discs. The film itself has a 60-song playlist what shows that they have must spend much money only on soundtrack.  

  Distribution of “The Boat That Rocked” was made by trailers, posters, DVD release, digital downloads. 

  The main poster of film is in bright colors; where Light blue background give audience an idea that this movie will be quite happy and in bright light on life, without much problems or conflicts. Big, bold, and red title is the main eye-catching thing on the poster. It is also the same color as the boat what suggest that the action will take place on the boat most of the time. It is contrasting with blue water and sky at the background. It may suggest that there may be much contrast in film ( unexpected change of action). Red color represents love, death, blood, but in this case probably love. In comedy we do not find much of death and blood, but it may also happen.

Audience don’t need to guess what kind of genre it is. because there is clearly written that the film is a comedy. Also we could notice this by use of bright colors of the background and the characters costumes.

 The poster shows characters leaving the boats same as in the movies about Pirates, where that’s how Pirates were punishing their hostages who were sentenced to death. This might be suggested by the other given name of the film “Pirate Radio”, not only by representation of the characters on the poster but also  the plot of the film.  This is Unique Selling Point (USP) for this film- comparing characters with “Pirates” in different way; not actually killing and robbing others.